"When my daughter Ilsa Noor started talking, I noticed she was picking up English effortlessly — but Urdu felt unfamiliar to her, even though it's half of who she is. Growing up British Pakistani, I always struggled to communicate in Urdu with my dad, with my grandparents. That disconnect was something I carried for years. I don't want that for her. So I built Little Noor Learns."
— Zahra, Founder of Little Noor Learns · British Pakistani mum